Simplify
Design
Advocate
Our mission is built into our name: SDA — Simplify, Design, Advocate. We simplify the complex and design strategies that reflect each client’s life. Most importantly, we advocate with integrity and strength. It’s not just what we do — it’s how we serve.
SDA also carries personal meaning, it is also an acronym that combines the first initials of our founder Scott Coopersmith and his kids, Daniel and Alexa. That makes this mission not only our work, but part of who we are.
