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Gena  Coopersmith

Gena Coopersmith

Director of Operations & Client Experience

Gena joined SDA in 2020 and helps in many ways.  Previously, she worked for nearly 20 years as a business systems analyst in the staffing and retail industries, primarily at Apex Systems. Gena was the key liaison between functional and development teams to design system solutions for business needs. In that role, she excelled in requirements analysis and design and supported all areas of the software development life cycle. Her background includes projects around Billing, AR, AP, GL, Contracts, Project Costing, and HR and Payroll.

Gena holds a Bachelor of Science in Applied Economics from Ithaca College and is a Certified Divorce Specialist.  She grew up outside of Rochester New York and graduated from Ithaca College. She is a country music fan and avid traveler.  Gena has lived in Glen Allen, VA with her two children Addison and Jacob.   Gena and Scott now split their time between NY and VA.